Privacy Policy

Last updated: January 2025

At KarmaLink Ltd ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our customer reputation management platform.

Information We Collect

Customer Email Addresses

We collect customer email addresses provided by businesses during the booking process. These email addresses are immediately converted to SHA-256 hashes and the original email addresses are never stored in our database.

Business Information

We collect business account information including business name, contact details, and property information necessary to provide our services.

How We Use Your Information

• To provide customer reputation management services
• To calculate and maintain karma scores
• To enable cross-business reputation tracking
• To provide analytics and insights to businesses
• To improve our platform and services

Data Protection & Security

We implement industry-leading security measures including:

• SHA-256 hashing of all customer email addresses
• End-to-end encryption of all data in transit and at rest
• AWS serverless architecture with enterprise-grade security
• Regular security audits and updates
• Strict access controls and audit logging

Cookies

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

Why We Use Cookies

We use cookies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. Cookies help us improve our website and deliver a better, more personalized service.

Types of Cookies We Use

Third-Party Cookies

We use Google Tag Manager (GTM) to manage and deploy marketing tags on our website without modifying the code. GTM may set cookies from Google Analytics and other third-party services we integrate with. These services have their own privacy policies and cookie practices.

Cookie Reference Table

Cookie Management

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences at any time using the options below.

Manage Your Cookie Preferences

You can change your cookie preferences at any time by clicking the button below. This will display the cookie consent banner again, allowing you to update your choices.

Browser-Level Cookie Controls

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. Please note that if you choose to block or delete cookies, some features of our website may not function properly.

Here's how to manage cookies in popular browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

Impact of Rejecting Cookies

If you choose to reject non-essential cookies, you can still use our website, but some features may be limited:

• We won't be able to remember your preferences across visits
• We won't be able to analyze how you use our site to improve it
• You may see less relevant content and advertising
• Some interactive features may not work as expected

Essential cookies will still be used to ensure the website functions properly and securely.

GDPR Compliance

We are fully compliant with the General Data Protection Regulation (GDPR) and provide comprehensive support for data subject rights including:

• Right to access personal data
• Right to rectification of inaccurate data
• Right to erasure (right to be forgotten)
• Right to data portability
• Right to object to processing
• Right to restrict processing

Data Retention

We retain personal data only for as long as necessary to provide our services and comply with legal obligations. Customer data is automatically deleted according to our retention policies unless there is a legitimate business need to retain it longer.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: